The Future of the Inbox is Here. Are You?
Rich Communication Services – The world’s most accessible rich-media channel: Dominating native inboxes in over 60 countries and supported by 500+ global carriers
PEERING & INTERCONNECTIVITY
What are Rich Communication Services (RCS)?
The Richness of an App. The Reach of a Phone Number.
RCS is the evolution of mobile messaging. It allows brands to send high-resolution images, videos, carousels, and interactive buttons directly to a customer’s native messaging app—no third-party download required. It is SMS, upgraded for the modern era.
RCS is the default messaging standard in key markets across North America, Europe, and Asia-Pacific—no app store required
Why the Brands are Moving to RCS?
Because it’s not just about the ‘Rich’ content—it’s about the ‘Native’ reach. By delivering 20x higher response rates than standard SMS, RCS allows businesses to stop ‘pushing’ information and start ‘pulling’ engagement
Verified Brand Trust
RCS features a Verified Sender icon, your brand name, and custom colors. This eliminates “Unknown Number” fear and builds instant trust before the first word is read.
Rich Visual Experience
Showcase products with high-def carousels, video tutorials, and interactive maps. RCS transforms a gray text bubble into a vibrant, high-impact branded experience.
One-Tap Engagement
Guide customers with one-tap buttons like “Confirm Appointment” or “Track My Order”. This removes friction and drives response rates 20x higher than standard SMS.
Who is RCS for?
RCS isn’t just a “nice-to-have” feature — it is a Precision Solutions for High-Performance Industries
+25% Service Bookings
Automotive
RCS transforms a service reminder into a visual experience. Instead of a plain text, send a high-definition video of a new model or a personalized walk-around of a vehicle.
- The Action: Integrated “Book Test Drive” or “Schedule Service” buttons.
- The Result: Automotive brands see a 25% increase in service bookings compared to traditional SMS reminders.
+14 x Higher Engagement
Retail & E-commerce
Use high-res carousels to let customers “window shop” your new arrivals directly within their native messaging app.
- The Action: “Buy Now” buttons that link directly to a pre-filled shopping cart.
- The Result: Retailers report a 14x higher engagement rate and a 40% increase in cart recovery when switching from SMS to RCS.
-35% Call Volume
Banking & Fintech
Security is about more than just encryption—it’s about identity. The Verified Sender badge and brand logo give customers the immediate confidence they need to interact with sensitive data.
- The Action: One-tap “Yes/No” buttons for instant fraud verification and secure document uploads.
- The Result: Financial institutions have seen a 35% reduction in call center volume as customers resolve security alerts instantly via chat.
10 x Higher Conversions
Travel & Hospitality
The travel experience is defined by timing. RCS keeps your brand at the center of the journey, providing real-time updates that feel like a concierge service, not a notification.
- The Action: Interactive QR-code boarding passes and “Live Map” buttons for hotel directions.
- The Result: Travel platforms using RCS carousels for upsells (like room upgrades) see a 10x higher conversion rate than those using standard mobile web links.
Cut No-Shows by 20%
Healthcare & Wellness
Healthcare requires a balance of extreme privacy and clear communication. RCS allows clinics to send more than just a time and date—it allows for a “pre-visit” experience.
- The Action: Send “Add to Calendar” buttons, interactive maps for office locations, and secure pre-check-in forms.
- The Result: Healthcare providers report a 20% decrease in appointment “no-shows” when switching from SMS to rich, interactive RCS reminders.
+15% Delivery Success
Logistics & Delivery
In logistics, “Where is my package?” is the most common question. RCS answers this before the customer even asks, using visual cues that SMS cannot provide.
- The Action: High-res maps showing the delivery driver’s progress and “Reschedule” or “Leave with Neighbor” suggested buttons.
- The Result: Logistics companies see a 15% increase in first-time delivery success, drastically reducing the cost of redelivery attempts.
+40% Event Engagement
Events & Entertainment
For concerts, theaters, or sports, the ticket is the most important asset. RCS turns the native inbox into a digital wallet and a promotional engine.
- The Action: Deliver QR-code tickets directly in the thread, plus “Buy Merchandise” carousels or “Venue Maps” for easier navigation.
- The Result: Event organizers report a 40% higher engagement rate on “Day-of-Event” notifications and upsells compared to standard email.
30% Faster Claim Resolution
Insurance
Insurance is often complex and stressful for the user. RCS humanizes the process by making it visual and guided.
- The Action: Customers can “Upload Photo” of an accident directly in the thread or use “Talk to Agent” buttons for instant support.
- The Result: Insurance firms using RCS for claims processing have seen a 30% faster claim-to-resolution time, leading to higher customer satisfaction scores.
What does RCS cost?
RCS pricing is as dynamic as the technology itself—influenced by regional carrier standards, delivery routes, and the depth of engagement you choose. Whether you are sending a streamlined “Verified” notification for maximum reach or an immersive rich-media carousel for high conversion, we ensure your investment is optimized for the highest ROI
Why Brands Trust Altmedia for RCS
For the Seamless Fallback to SMS
Our infrastructure is built for reliability. If a device doesn’t support RCS, our intelligent routing automatically delivers a high-speed SMS fallback, ensuring 100% global reach for every message
For the Universal Android reach
As Google and carriers establish RCS as the new default, we provide the direct routes needed to reach billions of Android users natively on their home screens—no third-party app downloads required
For the Real-Time Analytics
Move beyond the limitations of standard SMS with real-time Read Receipts. We provide the granular data to see exactly who engaged with your content, allowing for precision-tuned marketing campaigns
For the Trusted Carrier Connections
We navigate the complex web of international carrier agreements and regional regulations for you. Our direct connections ensure seamless, high-priority delivery across more than 180 countries
For the Compliance by Design
Our team ensures your content meets all local and global compliance standards. We protect your reputation and your “Verified” status, ensuring your brand is always recognized and trusted by users
Expand Your Presence with RCS
Unlock the potential of your mobile channel by adding RCS to your communication strategy. From high-res support carousels to one-tap action buttons, we provide the tools to make your customer journey faster and interactive.